With the use of Condense's technology, BBC Radio 1's New Music Show with Jack Saunders has been hosting immersive live performances by artists such as Gardna, Charlotte Plank, and Sam Tompkins over the past year.
Through the immersive live gigs, fans can enter the New Music Portal, a virtual venue, and experience what it's like to be in the room with the performer.
According to Condense, the BBC can now beam "true-to-life" live performances into virtual environments akin to games, allowing everyone, wherever they are, to participate in a live event: "Traditionally, broadcasting was passive, but now users can actually be part of the experience." That's excellent news for the BBC's efforts to connect with and engage younger viewers.
"The New Music Portal enables the BBC to bring the best of our performances to younger audiences who are increasingly spending time in these sorts of game-like online environments," stated Jeremy Walker, head of ventures at the BBC. Indeed, in places like Fortnite, they have already witnessed wildly popular music events - young people in their millions have attended online concerts featuring megastars like Travis Scott, Billie Eilish, and Ariana Grande.
"With the help of Condense's technology, we can provide fans with an experience that is unmatched by other artists by granting them access to this technology far sooner in their careers. Fans can join live events as an avatar on their laptop or mobile device and navigate the venue like they would in a video game. Artist performances are recorded and live-streamed as "true-to-life" footage. From anywhere, this provides a previously unheard-of degree of connection, camaraderie, and involvement between artists and their fans.
According to Condense CEO Nick Fellingham, collaboration has made it simple for musicians to go virtual:
They just enter the capture area, which is located in the BBC's Maida Vale Studios, and the Condense camera array picks them up. The feeds are combined by Condense's algorithms into a single 3D video, which is compressed and delivered into the gaming world so that it may be viewed from any viewpoint.
The artists can peek into the virtual world and communicate with the avatars that are present at the event thanks to a giant screen in front of them. Attendees can show off their moves and share emotes with their favorite artists. Partners can now incorporate audio and chat into the Condense platform. This means that you can have real conversations with artists, and they can see your name on your avatar and send you shoutouts.
A web browser can be used to access the BBC's New Music Portal experience. After registering and creating an avatar, users can access the virtual venue. They can move about and explore the virtual world once they're within the experience. Using Condense's unique technology, the performers are broadcast into the game so they can be seen there. The information can be explored by users, who can view it from various perspectives as though they were physically present.
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